BMW unveils new logo to 'express openness and transparency' of brand

The centre black ring of the BMW logo has been replaced with a transparent ring while the company
The centre black ring of the BMW logo has been replaced with a transparent ring while the company's initials have been slimmed down.

Introducing BMW's new brand design for online and offline communication.

BMW unveils flat logo in first rebrand for two decades

BMW unveils new logo to 'express openness and transparency' of brand

BMW unveils flat logo in first rebrand for two decades

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